How well do you know your customers? Many companies invest a lot of money, time, and energy in their marketing campaigns. They are constantly improving their product, offering discounts, preparing an attractive competition. Finally, what really matters is customer loyalty.

The loyalty of your customers determines whether they will return to you in the future and whether they will recommend you to other people.

On the other hand, the key to customer loyalty is the ability to tailor your communication & services to their needs.

“You can’t treat every customer the same. If you ask someone who’s unhappy with your product to participate in a case study, they will very likely say no – and you might even damage your relationship further.

Measuring NPS will help tailor your brand communication to each user, so you can be sure they land on the mark.“

Our Ultimate Guide to Net Promoter Score is here to help you with that. Remember, NPS surveys are a goldmine of valuable data – but first of all, you need to understand them.

In this ebook you will find:

• What is NPS & why you should measure it
• How is NPS calculated
• How to read the results of your score
• How to follow up after the NPS survey
• Combining NPS with other metrics
• NPS in practice

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